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Project
2006 and 2007 Annual Reviews
Organization
Calgary Technologies Inc. (CTI)
Objective
Position CTI as a growing and thriving non-profit organization dedicated to delivering excellence in business services to entrepreneurs interested in commercializing new technology products and services.
Description
CTI was ready to create a bolder statement with their Annual Reviews that reflected the success of the organization and its vision for the future of the tech sector in Calgary and Alberta. As well, a need was identified to set a tone and design standards for all future marketing materials produced by the organization. A new direction was taken with the copy to position the organization as a leader in tech commercialization services. In addition, a new tone was set with the design, developed in partnership with William Joseph Marketing and Advertising, which was used in the development of additional collateral materials.
Results
A survey and unsolicited stakeholder feedback indicated that the Annual Review documents were very positively received by audiences encouraging them to read about Calgary Technologies’ accomplishments and contributions to developing the tech sector in Calgary and Alberta.